The pulsating song composed by Academy Award-winning composer A. R. Rahman featuring a spectacular sound design in tandem with folk beats is now one of the most searched songs on the internet as per an announcement by Google India.
Google India took to Twitter a short while back to officially announce that the "Mersal Song" which refers to the "Aalaporan Tamizhan" track is now the most trending topic in the search results followed by Lunar Eclipse 2017 and Raksha Bandhan. Their tweet read, "This week, a star outshone the moon while a promise eclipsed them all. #Mersal @actorvijay #LunarEclipse #RakshaBandhan #GoogleTrends".
This is no doubt an unique achievement for the entire Mersal team. In addition, the song's lyric video which was officially released yesterday evening has also garnered over 1 million hits on YouTube and continues to perform strongly across various audio streaming websites.
A rocking start indeed to the film's promotion campaign ahead of the audio launch, which is being planned to be done in a grand manner in less than 10 days on August 20.
The 100th film coming from the reputed production banner Thenandal Studios Limited banner, Mersal scheduled for a Diwali release in October is being directed by Atlee and stars 'Thalapathy' Vijay in triple roles for the first time in his career along with Kajal Aggarwal, Nithya Menen and Samantha Ruth Prabhu as the female leads followed by SJ Suryah as the antagonist and, Sathyaraj, Kovai Sarala, Vadivelu, Yogi Babu, Sathyan, Misha Ghoshal and Motta Rajendran among others in vital supporting roles.
We will keep you posted as there are further developments. Stay tuned to iFlicks for more updates.