National Award-winning film editor Sreekar Prasad, known for his contribution to popular films like Raavanan, Aarambam and Vada Chennai,
National Award-winning film editor Sreekar Prasad, known for his contribution to popular films like Raavanan, Aarambam and Vada Chennai, says there are no ready takers for serious cinema as buyers or theatres focus more on box-office earnings which come with “established actors”.
His name has been long associated with Mani Ratnam’s movies and other films that create fireworks at the box-office. But Prasad is also known for working on indie films like Chezhiyan Ra’s directorial To Let.
Earlier this year, the Tamil film, which deals with house rental issues, won the National Film Award. A few weeks ago, it bagged awards at the first edition of the Pondicherry International Film Festival.
“When To Let was made, its target audience was the festival circuit and so every festival that it attends and an award it wins, is a vindication of the film,” he said.
Despite being a hit at film fests, To Let is yet to release in theatres. “There are no ready buyers for serious cinema in the market as the buyers or theatres are looking for collections and numbers which come with established actors. This sort of films have to create a brand for themselves with various festivals and awards to create awareness about the film and subsequently, get somebody to back it and release it in theatres,” he said.
Also, to him editing bilinguals or remakes is quite a task. “Huge effort goes into them to maintain the same intensity as the one that was shot first but as time passes by, you get used to this pressure and we do it,” he said. The last bilingual he made was The Ghazi Attack and he is in the middle of editing Saaho. “It has been an enjoyable experience,” he said.