Leading Tollywood producer Daggubati Suresh Babu, who spoke to DTNext on the sidelines of the International Film Festival of India (IFFI), being held in Goa said that producers need to understand films in a better way.
“There are two types of producers; the ones who make films for business and then there are people who make films out of passion. The former is the category of people, who make average films. As they hardly have an idea of what the film is all about, it ends up being a below average film. We need more producers, who can deliver the ‘right content’ to the audience,” he said.
We tell him that south Indian filmmakers have been wary of such film festivals as they feel they haven’t been getting due recognition.
“Indian cinema has always struggled with language barriers, which gets carried over to such film festivals as well. Not many people know that south India comprises of Andhra Pradesh, Telangana, Tamil Nadu Karnataka and Kerala. For them everyone down south is a ‘Madarasi’. Likewise, for us, everybody beyond Andhra Pradesh is a ‘north Indian’. This gap needs to be bridged and film festivals are a great opportunity to do that. Juries and panellists need to start looking at the craft beyond languages,” he explained.
Suresh also clarifies the air on speculations surrounding the upcoming projects from his production house and said, “The remake of Miss Granny with Samantha is going on floors on Wednesday. We also have another project in which Venki (Daggubati Venkatesh) and Rana will share screen space. Apart from that there is another film in which Rana and Sai Pallavi are playing the lead roles.”